Colorful Cues

April 13, 2009 at 9:24 am

Did you know that the color of your logo says more than just what your favorite colors may be?

Logo colors play a powerful role in the brand of your company.  I recently found these meanings and wanted to share:

       Black = Luxury, Wealth

       White = Purity

       Green = Healthy, Natural

       Purple = Devoted, Visionary

       Pink = Innovative, Compassionate

       Brown = Earthy, Consistent

       Orange = Daring, Out of the Ordinary

       Red = Passion for your work, Powerful

       Blue = Trustworthy, Calming

Think about your brand - What is the service or product you offer?  What type of client are you targeting?  What are the values of your company?  What do you stand for?

Does your logo synergize with your answers?  If not, it might be worth looking into.  A small change may make a huge difference!

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