Lowering Your Price, Protecting Your Brand

June 15, 2009 at 8:49 am

I recently found this article in regards to the importance of protecting your brand when lowering your pricing.  It takes a great look into how corporations around the world have adapted to the current economic times without compromising their brand. 

http://www.brandingstrategyinsider.com/2009/06/defying-the-genericizing-of-brands-.html

Brand Presentation in Olrando

June 9, 2009 at 9:25 am

For those in the Orlando area, I encourage you to attend Perfect Wedding Guide’s “Sales & Marketing For Every Business” event on Thursday, June 25.  Speakers include Tammy Elliot, the President of Perfect Wedding Guide, myself, Perfect Wedding Guide Manager, Brandi Zrallack, and  Scoobie Schneider from Scoobie’s Photographic Images.

I will be presenting on how your brand affects your sales and marketing.  It’s crucial to first understand who you are, realize your identity, and define your market before you can even think about sales and marketing.  Looking forward to sharing strategies you can customize to YOUR brand!

For availability and registration, contact Brandi Zrallack at brandi@pwg.com.