- Kristy
- Katie
- June 2010
- March 2010
- February 2010
- January 2010
- December 2009
- October 2009
- September 2009
- August 2009
- June 2009
- May 2009
- April 2009
- February 2009
June 15, 2009 at 8:49 am
I recently found this article in regards to the importance of protecting your brand when lowering your pricing. It takes a great look into how corporations around the world have adapted to the current economic times without compromising their brand.
http://www.brandingstrategyinsider.com/2009/06/defying-the-genericizing-of-brands-.html